Our Promise
About Natsukashii
Natsukashii is dedicated to offering exquisite products that merge the realms of artistry and sustainability, ensuring they are of impeccable quality and ethically sourced.
Who We Are
Our Story
Natsukashii is not just a brand; it’s a journey through time, culture, and individuality. Founded by Ocean, a self-taught artist and fashion designer, Natsukashii is the embodiment of his unique blend of local inspiration and global aspiration. From humble beginnings, crafting his own Nike-inspired sneakers at the age of 16, Ocean has emerged as a visionary artist and creator of high-quality, ethically sourced streetwear and artwork.
Our Objectives:
- Deliver high-quality, ethically sourced products that reflect our commitment to both artistry and sustainability.
- Celebrate local inspiration while making a global impact, creating unique, limited-edition pieces that resonate with our audience.
- Continue our legacy of self-taught artistry and designer guidance to inspire the next generation of creatives.
- Foster a community of like-minded individuals who value authenticity and self-expression.
Our Mission
Our mission is to provide premium-produced streetwear and artwork collections to a community of individuals who appreciate the fusion of art, fashion, and culture. We aim to unite sneakerheads, hype beasts, trend followers, and anyone who aspires to be cool and expressive.
Our Vision
Natsukashii envisions a world where self-expression through fashion, art, and lifestyle is not just a choice but a way of life. We strive to celebrate individuality while promoting ethical practices at every step of our creative journey.
Our Values
- Individuality: We believe in celebrating the uniqueness of every person, offering products that allow them to express their true vibe.
- Ethical Craftsmanship: Our commitment to ethically sourced materials and responsible factory production ensures a sustainable future for fashion, art and our community.
- Exceptional Baseline: We set high standards for our materials, designs, and production processes, ensuring that every Natsukashii product meets our dedicated baseline.
- Local Roots, Global Vision: Natsukashii is proud of its local heritage while embracing a global perspective, creating products that resonate with a diverse and a worldwide audience.
In the Media
Visionary Streetwear Designer Ocean Baker Awarded ‘Rising Creative Icon of 2026’ by The Insider Weekly
Ocean Baker, the 22-year-old artist, entrepreneur, and CEO behind the rapidly ascending premium streetwear label Natsukashii Ink, has officially been named the Rising Creative Icon of 2026. The high-profile distinction, awarded by The Insider Weekly, honors Baker’s...
Natsukashii Ink Launches Annual Keychain Contest with “Buy 2, Get 1 Free” Offer and Samurai Tee Giveaway
Natsukashii Ink, an independent art and streetwear brand, today announced the launch of its highly anticipated annual Keychain Contest. Running for three weeks from October 16 to November 5, 2025, the brand is rallying its community to help reach a goal of 100...
Natsukashii Ink and The Women’s Channel Unveil Exclusive Emmy Season Hat by Ocean Baker
Natsukashii Ink, the iconic lifestyle brand, today announced the launch of its highly anticipated, limited-edition hat for the awards season. The release is an exclusive collaboration with The Women's Channel and renowned designer Ocean Baker, making its debut at the...