Our Promise
About Natsukashii
Natsukashii is dedicated to offering exquisite products that merge the realms of artistry and sustainability, ensuring they are of impeccable quality and ethically sourced.
Who We Are
Our Story
Natsukashii is not just a brand; it’s a journey through time, culture, and individuality. Founded by Ocean, a self-taught artist and fashion designer, Natsukashii is the embodiment of his unique blend of local inspiration and global aspiration. From humble beginnings, crafting his own Nike-inspired sneakers at the age of 16, Ocean has emerged as a visionary artist and creator of high-quality, ethically sourced streetwear and artwork.
Our Objectives:
- Deliver high-quality, ethically sourced products that reflect our commitment to both artistry and sustainability.
- Celebrate local inspiration while making a global impact, creating unique, limited-edition pieces that resonate with our audience.
- Continue our legacy of self-taught artistry and designer guidance to inspire the next generation of creatives.
- Foster a community of like-minded individuals who value authenticity and self-expression.
Our Mission
Our mission is to provide premium-produced streetwear and artwork collections to a community of individuals who appreciate the fusion of art, fashion, and culture. We aim to unite sneakerheads, hype beasts, trend followers, and anyone who aspires to be cool and expressive.
Our Vision
Natsukashii envisions a world where self-expression through fashion, art, and lifestyle is not just a choice but a way of life. We strive to celebrate individuality while promoting ethical practices at every step of our creative journey.
Our Values
- Individuality: We believe in celebrating the uniqueness of every person, offering products that allow them to express their true vibe.
- Ethical Craftsmanship: Our commitment to ethically sourced materials and responsible factory production ensures a sustainable future for fashion, art and our community.
- Exceptional Baseline: We set high standards for our materials, designs, and production processes, ensuring that every Natsukashii product meets our dedicated baseline.
- Local Roots, Global Vision: Natsukashii is proud of its local heritage while embracing a global perspective, creating products that resonate with a diverse and a worldwide audience.
In the Media
Business Ownership Podcast: Intersection of Art & Apparel – Ocean Baker & Deborah Drummond
This episode is a testament to the entrepreneurial spirit and the importance of nurturing creativity.
So Grateful for The Support From Even More Awesome Artists! 🙏
Big thank you to yet another artist repping our Natsukashii streetware – thank you for your support!
Chaun Williams in Our Signature Streetwear
Chaun Williams was out and about repping some Natsukashii Ink merchandise last week!



