Natsukashii Ink, the premium designer streetwear and art collective, today announced that its Founder and CEO, Ocean Baker, and his mother and business partner, Deb Drummond, were featured guests on the Self Discovery Wisdom Podcast. The episode, titled “BB25-49: Ocean & Deb Drummond Enterprises,” offers a candid, behind-the-scenes look at the realities of building and scaling a family-run creative business.
Hosted by Sara Troy, the “Building Your Business” segment explored the entrepreneurial journey of Ocean and Deb Drummond, focusing on how the mother-son duo navigates the complexities of balancing personal life with professional enterprise. The discussion covered the triumphs, late-night problem-solving, and shared commitment required to sustain a business rooted in artistic vision and ethical production.
The episode provides listeners with actionable insights into effective communication, strategic planning (including their 2026 agenda), and the emotional commitment involved in growing a brand like Natsukashii Ink, which is recognized for its unique blend of West Coast street culture, Japanese aesthetics, and commitment to sustainable fashion.
“Building Natsukashii Ink has been a journey of relentless creation and collaboration, and having my mom, Deb, as a partner has been foundational,” said Ocean Baker, Founder & CEO of Natsukashii Ink. “We were honored to share our story with Sara Troy. Our hope is that by being transparent about the ‘messy middle’ and the pivots required in entrepreneurship, we can inspire other creatives and family businesses to stay committed to their purpose, no matter the challenge.”
The full podcast episode is available for listening on all major podcast platforms and the Self Discovery Wisdom website.
Listen to the full episode here: https://selfdiscoverywisdom.com/2025/12/08/bb25-49-ocean-deb-drummond-enterprises/