Natsukashii is a specialty online streetwear company, founded and operated by artist and designer Ocean Baker. Natsukashii means nostalgia, good memories and good feelings. Ocean’s mission, in choosing this name, is to create memories with his brand, and that
every time someone reaches for a piece of Natsukashii clothing, it will remind them of good times and invoke a desire to wear that piece over and over again – something that they will love and cherish.